The National Association of Broadcasters tradeshow and other related events is happening this week, and I'm here to provide some reactions.

Apple's announcements are obviously very interesting to me, so I'll start there.
Final Cut Studio 2.

That is pretty much it. - well, that and Final Cut Server, along with Apple's new Codec ProRES 422 and the special i/o device for that codec, AJA's new io-HD, which looks like it was actually designed by Apple.

The RED Digital Cinema Camera is apparently finished. It looks cool and it's really inexpensive for what it is. The base unit is $17,500 - which is about as much as you'd pay for a high end XDCAM or Panasonic P2 camera, but this camera's got an actual 12-megapixel more-than-4k resolution sensor, and can record an uncompressed full resolution signal. If this, in combination with "inexpensive" computer editing gear and software like the MacPro Final Cut Studio, isn't basically the best thing ever to happen to digital cinema, I'm not sure what is.

This could even bring cinema-quality shooting to Electronic News Gathering, or to more independent filmmakers. I'd love to use one at some point in time, it seems like a reasonable size, and the image quality from it must be AMAZING.

In other news, Sony is apparently expanding its XDCAM lineup to include a new prosumer product that will apparently be able to record onto a new 8 or 16 gig flash medium. With two 16 gig cards, recording times are apparently about 120 minutes. I am interested in seeing it for sure, it looks like Sony is trying to bring the XDCAM to the places Panasonic's P2 system is already at, but with better recording times.

Oh - one final note regarding Apple's announcements of the past week. No Leopard means no 64-bit Final Cut Pro, and no 64-bit Final Cut means limited addressing space for users dealing with redcode and other high-def files. I can't wait to see how Final Cut flies on systems with 8 or more gigs of ram, once we get Leopard and 64-bit Final Cut.

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